Search engines like Google, Bing, and Yahoo have become an integral part of our daily lives, helping us find information on the internet quickly and efficiently. Have you ever wondered how these search engines work?
If you’re a new online business owner, understanding how search engines can be a game-changer for reaching your target audience and growing your online presence.
Let’s take a deep dive into the fascinating world of search engines and show you how this knowledge can benefit your business in the digital landscape.
We’re going to be using Google as the example here, but search engines all operate under the same principles, so what you see here is also applicable to other search engines.
How Does Google Work?
When you search on Google, all the results are ranked in order. Essentially, Google decides what to show first. They have an interest in ensuring that people are provided with the right answers when they search because otherwise, they would stop using Google.
So what does Google look for when they decide how to rank, and how can you please the Google gods? The answers are listed below.
1. Relevance.
This means how relevant is your website (or a specific page on your website) to what is being searched for (words typed into Google’s search bar).
Google analyses your site, and the main way of figuring out if it is relevant is to see how many times the searched keywords appear on your website.
After all, if someone searches for “best dog food” and you have a page called Best Dog Food, where you also use these keywords in your text, Google has a good reason to believe that your website has the answers to this search.
This is also why it’s essential to figure out your keywords before you start creating your website, brand, content and anything else that can be searched for and found online. This is how you can make sure your audience can find you.
2. Performance Of Your Website.
Obviously, this matters mostly if you actually have a website. If you operate only on Social Media or any other platform, your keywords still absolutely matter, but the performance of the website is less relevant because it won’t be your site.
However, if you do plan to build a website, one of the things that Google evaluates when ranking results, is whether the website visitors are given a good experience. For example: If your site loads slowly, it will have a negative impact. If your visitors are leaving the site immediately after entering, it will also have a negative impact. If your site is not optimised for mobile phones, it will have a negative impact.
In short; You have to put some effort into ensuring visitors have a pleasant experience when they come to your website so your keyword research efforts can pay off.
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3. Trust & History.
This one is unfortunately the most difficult one, simply because it takes time and patience. Have you ever heard the phrase “Search Engine Optimisation (SEO) takes time”? It’s true and fundamental.
Basically, Google allocates your site a “domain ranking”. The more traffic (visitors) you have, the higher it ranks. The more times other websites link to your website, the higher it ranks.
Google’s reasoning here is that the more other people that refer to your website (and even better if websites with a strong domain ranking link to yours), the more trustworthy your site is in Google’s eyes.
This can take time to build up and is also part of the explanation as to why it might not be the best strategy to pursue the most popular short-tail keywords.
There will most likely be competitive websites that have been doing this for a long time and have a stronger ranking than yours, and it will be very tough and time-consuming to compete and rank above them.
Conclusion.
Understanding how search engines work is an invaluable asset for your new online business. By applying these principles, you can increase your online visibility and reach your target audience more effectively.
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